Description:Users must create their own simple profile.
Covers many consumer sectors, but also lifestyles, lifestages, retailing, leisure, health, personal finance.
Provides reports on the African-American, Asian-American, and U.S. Hispanic markets.
Most of the reports cover market drivers, market share, size, structure, segmentation, trends, consumer expenditure and spending patterns, psychographics, forecasts, and company and brand profiles. Some of the reports include Simmons and ACNielsen data.
Dates of Coverage: 1/1/2001 through present. Usually provides 10 years of market data.
Frequency of Updates: monthly
Truncation Symbol: automatic
Concurrent Users: unlimited
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