Description: Covers many consumer sectors, but also lifestages, retailing, leisure, health, personal finance.
Provides reports on the African-American, Asian-American, and U.S. Hispanic markets.
Most of the reports cover market drivers, market share, size, structure, segmentation, trends, consumer expenditure and spending patterns, psychographics, forecasts, and company and brand profiles. Some of the reports include Simmons and AC Nielsen data.
Dates of Coverage: 1/1/2001 through present. Usually provides 10 years of market data.
Truncation Symbol: automatic
Concurrent Users: unlimited
Other info: always proxy off-campus, provides full text
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