Dr. Jennifer L. Yurchisin
Assistant Professor (promoted to Associate Professor with Tenure), Consumer Apparel and Retail Studies
The Consumer Society Reader
by Juliet Schor and Douglas Holt
I chose "The Consumer Society Reader" because it is one of my favorite books (besides my own, of course!). It is a wonderful collection of readings about consumption from a variety of different authors and perspectives. It was a required book for one of my favorite Ph.D. courses. The readings in the book really helped shape my own thoughts about consumer behavior and continue to inspire my research to this day.