Well Crafted NC


Well Crafted NC promotes North Carolina craft breweries and their history to a broad community, helping locals recognize and appreciate that the current breweries are part of a long history of brewing, while also providing local breweries with a single online resource that traces their histories and places them within the context of the broader development of the brewing industry across the state.

This project is a celebration of brewing history in North Carolina, bringing people into the area to celebrate history and beer and encouraging them to drop by their local breweries during their visit.

News & updates

New Belgium Brewing Company

10/21/2019

Welcome New Belgium Brewing Co., Asheville to the Well Crafted NC project! New Belgium Brewing was co-founded in March 1991 by Jeff Lebesch and Kim Jordan. Since it’s opening in 1991, New Belgium has enjoyed great success and has continued to grow to have over 400 employees. In December 2012, New Belgium became a 100% employee owned company. Four years later in 2016, New Belgium expanded to the east coast, choosing Asheville as their new location.

Fermenting Revitalization on Main Street

10/9/2019

The University of North Carolina System posted an article about how different member institutions and researchers are working with the North Carolina beer industry in unique and interesting ways. We're included, and they are kind enough to say that Well Crafted " will, in all likelihood, have a profound impact on the long-term success of NC beer."

Archetype Brewing Company

10/11/2019

Welcome Archetype Brewing of Asheville to the Well Crafted NC project! Archetype Brewing is a Belgian-Style brewery focusing on complex, mindful, living beer. The four main ingredients in their beer are mindfully combined to bring out its own personality and behavior. The characteristics give it life, identity and complexity, whether it’s a smooth, creamy stout, or an unpredictable, mixed-culture saison.

Fiddlin' Fish Brewing Company

7/17/2019

Welcome Fiddlin' Fish Brewing of Winston-Salem to the Well Crafted NC project! Fiddlin’ Fish is the brew-child of Stuart Barnhart and his cousin David Ashe. Together, they share a passion for cold beer and a love of the outdoors. The brewery, on Trade Street, has a 15-barrel brewhouse producing traditional styles as well as an ever-changing cast of seasonals and one-offs. Fiddlin’ Fish Brewing Company is about community, beer, and paddling your own path down the river.

Four Saints Brewing Company

6/24/2019

Welcome Four Saints Brewing of Asheboro to the Well Crafted NC project! Four Saints Brewing pays homage to the patron saints of beer, Saint Wenceslaus, Saint Nicholas, Saint Luke and Saint Augustine of Hippo. Four Saints Founders Joel McClosky and Andrew Deming are carrying on the brewing tradition in the hopes of future sainthood, or at least to make some really good beer.

Oral history interview with Julie Johnson

6/17/2019

In our just-published interview, Julie Johnson, former co-owner and editor of All About Beer magazine and co-founder of Pop The Cap, discusses beer journalism, the publishing industry, Pop The Cap, the World Beer Festival, changes in Durham, and both local and national craft brewing culture.

Marketing & Tourism Partnership with the Triad Brewing Industry

1/24/2019

Breweries often serve as a catalyst for revitalization and community development, but they are also small businesses operated by individual entrepreneurs. Collaboration within the industry is common, but collaboration on regional tourism marketing is not. With this project, Well Crafted NC and the Bryan School of Business and Economics will work with the Triad Brewers Alliance and its members to preserve their history, develop their stories, and build a regional marketing plan promoting the Triad as a craft beer destination based on those stories.

This three year project is funded by a 2019 Community-Engaged Pathways and Partnerships Collective Scholarship Fellows Award from the UNC Greensboro Institute for Community and Economic Engagement.

Women's Work

1/15/2019

Our very own Erin Lawrimore is featured in the Spring issue of UNCG Research magazine, talking about our project exploring the role of women in #ncbeer. The project was funded by a 2018 UNCG Faculty First Grant awarded to Erin.

Pink Boots Society North Carolina Video

1/11/2019

This video is focused on North Carolina women discussing their involvement with the Pink Boots Society and the importance of PBS's work. It was compiled for the Pink Boots Society North Carolina's RDU Holiday Bottle Share and Cookie exchange in December 2018. The video features clips from oral history interviews conducted during Summer 2018 as part of a UNCG Faculty First Research Grant focused on women brewers and brewery owners.