Well Crafted NC


Well Crafted NC promotes North Carolina craft breweries and their history to a broad community, helping locals recognize and appreciate that the current breweries are part of a long history of brewing, while also providing local breweries with a single online resource that traces their histories and places them within the context of the broader development of the brewing industry across the state.

This project is a celebration of brewing history in North Carolina, bringing people into the area to celebrate history and beer and encouraging them to drop by their local breweries during their visit.

News & updates

Oral history interview with Julie Johnson

6/17/2019

In our just-published interview, Julie Johnson, former co-owner and editor of All About Beer magazine and co-founder of Pop The Cap, discusses beer journalism, the publishing industry, Pop The Cap, the World Beer Festival, changes in Durham, and both local and national craft brewing culture.

Marketing & Tourism Partnership with the Triad Brewing Industry

1/24/2019

Breweries often serve as a catalyst for revitalization and community development, but they are also small businesses operated by individual entrepreneurs. Collaboration within the industry is common, but collaboration on regional tourism marketing is not. With this project, Well Crafted NC and the Bryan School of Business and Economics will work with the Triad Brewers Alliance and its members to preserve their history, develop their stories, and build a regional marketing plan promoting the Triad as a craft beer destination based on those stories.

This three year project is funded by a 2019 Community-Engaged Pathways and Partnerships Collective Scholarship Fellows Award from the UNC Greensboro Institute for Community and Economic Engagement.

Women's Work

1/15/2019

Our very own Erin Lawrimore is featured in the Spring issue of UNCG Research magazine, talking about our project exploring the role of women in #ncbeer. The project was funded by a 2018 UNCG Faculty First Grant awarded to Erin.

Pink Boots Society North Carolina Video

1/11/2019

This video is focused on North Carolina women discussing their involvement with the Pink Boots Society and the importance of PBS's work. It was compiled for the Pink Boots Society North Carolina's RDU Holiday Bottle Share and Cookie exchange in December 2018. The video features clips from oral history interviews conducted during Summer 2018 as part of a UNCG Faculty First Research Grant focused on women brewers and brewery owners.

Brian Mandeville Interview

12/5/2018

"As a brewer, just feels very humbling to be like, this kind of non-consequential thing that I'm really excited about, beer... I can use that as a vehicle or a tool to help somebody preserve wild property in the triangle, which is profoundly meaningful and important." Brian Mandeville was the head brewer at at Fullsteam Brewery from 2014-2018

The Weeping Radish Farm Brewery

12/5/2018

Uli Bennewitz drafted SL 1985-596, legalizing brewpubs in North Carolina and launching North Carolina's craft beer culture, in order to open the Weeping Radish in 1986, the first brewpub in North Carolina. Opening its doors at a time when there were less than 100 breweries remaining in the United States, the Weeping Radish brews beer according to the Bavarian Reinheitsgebot Purity Law of 1516.

Bombshell Beer Co.

11/26/2018

Welcome Bombshell Beer of Holly Springs to the Well Crafted NC project! Bombshell is North Carolina’s first 100% women-owned microbrewery. They currently package their beer in kegs and cans which can be found in restaurants and bars throughout the Greater Triangle, Triad and Sandhills of NC.

Craft Beer Boom in North Carolina

11/08/2018

We were fortunate enough to be asked to be involved with the trade show room at the NC Craft Brewers Conference and Trade Show this year, and were doubly fortunate to be interviewed by Spectrum News as they covered this amazing industry event.