Introduction & goals Steve Cramer
UNCG Business Librarian
smcramer@uncg.edu
336-256-0346
AIM: stevebizlib
Circulation: checking out books, renewing books online, etc.
North American Industrial Classification System:
- Pronounced "nakes," NAICS is the Census' updated version of the old SIC structure.
- NAICS codes are hierarchical -- the longer the number, the more detailed the industry. NAICS codes are up to six digits long.
- NAICS is more detailed than SIC, does a much better job of covering service and technology industries, and covers all three NAFTA economies. Details on NAICS
Examples of NAICS codes:
51 Information
513 Broadcasting and telecommunications
5133 Telecommunications
51332 Wireless telecommunications carriers (except satellite)
513322 Cell phones and cell phone serviceStandard Industrial Classification:
- Created by the U.S. Census Bureau in the 1930's, SIC codes are numbers that classify industries (i.e. business activities, like types of manufacturing and services).
- SIC codes are hierarchical -- the longer the number, the more detailed the industry. Officially, SIC codes are up to four digits long. However, eight-digit SIC codes are used by some sources (ex. Dun & Bradstreet) to define more specific industries.
- NAICS has replaced the out-of-date SIC structure. However, a few research tools still use SIC.
Examples of SIC codes:
23 Apparel made from fabrics and similar materials
232 Men's and boys' furnishings, work clothing, and allied garments
2325 Men's and boy's separate trousers and slacks31 Leather and leather products
314 Footwear, except rubber
3144 Women's Footwear, except athletic
314499 Women's footwear, except athletic, not elsewhere classified (special Duns SIC code)
31449902 Dress shoes, women's (special Duns SIC code)Finding an Industry's Codes
Search or browse the online manuals for NAICS or SIC using these links. If you try a keyword search and don't find any codes, try searching for related or broader terms.
NAICS:
- NAICS Search & Tables (Census)
- NAICS Manual (Reference HF1042 .A55 2007)
SIC:
- SIC Search & browse (OSHA): includes full descriptions.
- SIC Manual (Reference HF1042 .A55)
Finding a Company's Code(s)
Use one of the company databases listed below!
A. Business Databases for Articles
i. The Big Two:
- Business Source Premier, and General OneFile
- These are the biggest and most popular databases for business articles.
- All three include articles from journals, trade magazines, popular magazines, and newspaper.
ii. Databases for Regional Business News
- LexisNexis Academic and Regional Business News,
- The best databases for articles from regional business news sources (ex. non-major newspapers, or local "journals" like the Triad Business Journal).
- Other databases for newspaper articles
iii. Databases for Local News
- See the Newspapers Guide for an up-to-date list of sources.
B. Basic techniques for article searching:
Combine keywords with "AND"
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Search for related terms with "OR"
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Using parenthesis, you can use OR and AND at the same time.
ex: (DaimlerChrysler OR Chrysler) and salesTruncate words that have various endings
ex: Ford and sales and Chin*
- Provides descriptions of 14 million U.S. companies.
- Complex searches, based on any combination of 27 values (location, SIC and NAICS codes, line of business keyword, sales, number of employees, etc.), are possible.
- Search results can be downloaded.
- Covers over 200,000 companies
- Includes listings for over 100,000 executives, with biographical sketches for 75,000 of those.
- Niche database for researching corporate structures on 65,000 parent companies and 135,000 affiliates, subsidiaries, divisions, and outside service firms.
- But also provides officers and brands.
- Provides detailed descriptions of most U.S. public companies.
- Includes detailed "line of business" descriptions, as well as officers.
MarketLine Business Information Center
- Provides 10,000 company profiles (many including a SWOT analysis).
- Includes some officer information and some biographies.
Mintel Market Research Reports
- Provides fulltext market and consumer research reports, for many sectors.
- International in scope, but with emphasis on the U.S. and Europe.
- More info
Euromonitor Global Market Information Database
- Provides marketing statistics and reports on countries, companies, markets, and consumers from over 200 countries.
- Particularly strong for the apparel, retailing, food, drink, and personal care products industries.
- More info
Business Insight (Reuters)
All databases for market research
- Provides full-text market research, analysis, and forecasts.
- Covers five industries: e-commerce and technology, consumer goods, energy, finance, and healthcare.
- Provides 25 to 45-page industry reports for all 5-digit NAICS codes.
- Reports can be searched by keyword or NAICS codes, or browsed by sector.
- Reports are updated three or four times a year.
- Each report includes statistics, industry structure, product & customer segmentation, performance analysis, major players & market share, external drivers, 5-year forecasts with forecast analysis, and more.
- Includes the S&P Industry Surveys, which provides analysis, descriptions, and data on 52 industries. Updated twice a year.
- Also provides over a hundred short Sub-Industry Reviews.
- Many of its market reports can also serve as industry reports.
- Provides over 70,000 statistical data series on many topics, including population and demographics, economics, social indicators, voting and elections, geography, intellectual property, social services, and libraries.
- Covers the U.S., U.S. states, counties, cities, and other Census-designated places (more than 30,000 places total).
- Data can be downloaded into Excel, or formatted into a PDF file for printing.
Euromonitor Global Market Information Database
- Provides economic and marketing statistics on over 200 countries.
A. What companies in the state/nation make [type of product]?
- Use one of the private company databases. Sort the hit list if needed.
- You may need a NAICS or SIC code to pinpoint the relevant companies.
B. How do I find trends in consumer expenditures?
- Try the general statistics databases, especially Euromonitor, since it has a market focus.
- The market research report databases (which also includes Euromonitor) often provide such data, too.
C. Where can I find analysis of emerging industries?
- For an emerging industry, articles may be the best sources until that industry becomes more noticeable.
- Eventually, the market research report databases (particularly Business Insight) might cover the new industry.
- Beyond databases, blogs, trade association web sites, and conference proceedings and presentations might be worth looking into, too.
