MKT 426: International Marketing:
Industry in the US
Three good sources for your "Industry in the US" analysis:
IBIS Industry Market Research
- Provides 25 to 45-page industry reports for all 5-digit NAICS codes.
- Reports can be searched by keyword or NAICS codes, or browsed by sector.
- Each report includes statistics, industry structure, product & customer segmentation, performance analysis, major players & market share, external drivers, 5-year forecasts with forecast analysis, and more.
- Reports are updated three or four times a year.
Manufacturing & Distribution USA
- Subtitle: "Industry Analyses, Statistics, and Leading Companies 2006"
- Provides statistics on 460 industries, listed by NAICS codes.
- Covers number of establishments, employment, wages, production, selected ratios, leading companies, materials consumed, product share, and industry data by state.
- The various indexes are in the third volume.
MarketLine
Covers several hundred US broad industry sectors (roughly corresponding to a 2-digit SIC code level, although SIC codes are not listed.) - Each industry profile includes 5-year historical and 5-year forecast market values, volume, and shares, segmentations, and analyses of trends, major players, and the competitive landscape.
