MGT 301: Introduction to International Business
International Marketing Reports
- How to Do Business In...
- Culture & Business Etiquette
- Politics & Economics
- Trade Barriers
- Foreign Competition
- Articles on International Business
- Citation Guides
Business Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Windows Messenger: smcramer@uncg.edu
1. International Marketing Reports
Euromonitor Global Market Information Database (GMID)

Example text search for reports:

Mintel Market Research Reports
- Provides hundreds of reports for European countries.
- Requires free registration.
- How valuable are these? Commercial rate prices
Business Insights
- Provides full-text market research, analysis, and forecasts
- Covers five industries: e-commerce and technology, consumer goods, energy, finance, and healthcare.
S&P NetAdvantage: Global Reports for Asia or Europe
- Click on "Industries" along the top, and then "Global Industry Surveys" on the left.
- Covers Europe and Asia (and three reports for Latin America).
2. How to Do Business In...
EIU Country Commerce
- A library database providing "how to do business" information for over 54 countries.
- Includes chapters on the regulatory market, operating environment, licensing, corporate taxes, human resources, foreign trade, etc.
- From the Economist's research team.
Country Commercial Guides (CCG) (Market Research Library)
- Use the "Report Type" to limit a search to a CCG.
- Most reports cover selling U.S. products, leading sectors for U.S. exports, trade regulations, financing, and more.
- Most of the guides are updated annually.
- UNCG students can also access these guides from the STAT-USA/NTBD database.
3. Culture & Business Etiquette
Kiss, Bow, or Shake Hands: Doing Business in More than 60 Countries
Reference Desk (ask for the book there)
- Published in 2006
- Provides excellent coverage of protocol, punctuality, negotiating, etc.
Craighead's International Business, Travel, and Relocation Guide to 84 Countries
Reference HF5549.5 E45 D56 (4 volumes)
- Published annually.
- Provides excellent coverage of customs and business etiquette.
- In addition to the "Customs, Etiquette, and Protocol" sections, also look over the "Living in..." and "Social Life" sections.
Countries and Their Cultures
Reference GN307.C68 2001 (4 volumes)
- From the Gale Virtual Reference Library.
- Covers 225 countries.
- Topics include history and ethnic relations, food and economy, social stratification, political life, socialization, religion, the arts, and more.
4. Politics & Economics
Political Risk Yearbook in Business Source Premier
- The most famous source for political risk analysis -- includes both descriptions, data, and graphs.
- Covers conditions and provides a forecast.
- Published every year.
- Covers 100 countries.
- An easy way to find the report for a country:
Europa World Plus
- Provides the recent history, government, economics, and other topics for every country and territory in the world.
- Includes a statistical survey (covering area and population, agriculture, industries, finance, external trade, principal trading partners, transportation, and more) and a detailed directory (listing government offices, media sources, trade associations, and more).
MarketLine
- Covers 101 countries, providing political analysis, economic analysis, and key economic data.
- Profiles of industries in those countries are also available.
Euromonitor Global Market Information Database (GMID)

World Development Indicators Online (WDI)
- A statistical database provides 550 indicators for over 200 countries and 18 county groups, from 1960 to one year ago.
- Covers social, economic, financial, natural resource, and environmental data.
- Results can be exported into Excel or viewed as charts.
- From the World Bank.
Want to make quick statisticalcomparisons of countries?
Try Nationmaster.com
5. Trade Barriers
Tariff and Tax Information for 97 Countries
- Also provides links to the official tariff schedules or databases for many countries.
- Some of these country tariff sites use harmonized codes to define products.
- From export.gov.
National Trade Estimate Report on Foreign Trade Barriers
Exporters' Encyclopedia
Reference HF3011 E9
- From Dun & Bradstreet
- Updated annually.
- Section II, "Export Markets", provides detailed information about countries, including trade regulations.
6. Foreign Competition
OneSource Global (select "International Businesses" in ReferenceUSA)
- Covers 4.6 million international companies.
- Use the Companies --> Advanced search to find companies in a certain industry by country.
- Use a NAICS codes for the most precise searching.
- Example: who are the top apparel retailers in Australia?:

7. Articles on International Business
Business Source Premier
- Our largest database for business articles.
- Covers over 8,200 journals, magazines, and newspapers.
- Also provides country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch.
- Also provides company and industry reports from MarketLine.
- Covers 1984-present, with earlier coverage for hundreds of top business journals.
LexisNexis Academic
- Provides full text articles from business newspapers, press releases, newsletters, and some trade magazines.
- Especially strong in international and U.S. regional publications, and articles about specific markets and industries.
- A weak source for articles from general business magazines and scholarly journals.
- Covers 1975-present.
General OneFile
- Covers all aspects of business and economics.
- Especially strong in international and U.S. regional publications, and articles about specific markets and industries.
- Covers over 10,000 general periodicals and scholarly journals.
- Covers 1980-present.
OneSource Global (select "International Businesses" in ReferenceUSA)
- Select the "News & Reports" section.
- Provides full text articles from newspapers, newswires, and trade magazines.
- Use the advanced search to easily focus on certain countries, industries, etc.
