Media Research & Advertising Rates

See also the Mintel database for market research data on newspapers, magazines, and TV for US places.

Gale Directory of Publications and Broadcast Media
Ready Reference (next to the Reference Desk)

Provides detailed information on periodicals (newspapers, magazines, and journals), radio and television stations, and cable systems.
Published annually.
Volumes 1 and 2 list periodicals and broadcasters by city. Addresses, phone numbers, frequency, physical layout, subscription rates, advertising rates, circulation, networks, wattage, and other data are listed as appropriate.
Volume 3 provides the master index, tables and statistics
Volume 4 provides regional market indexes by media type.
Volume 5 covers international publications and media.

Provides detailed U.S. media usage data (radio, publishing, and television).
Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
More info

Intermedia Dimensions 2007
Reference HF 5813.U6 I580 2007

A Media Dynamics book covering advertising and psychographic data for a variety of media.

Articles from full text business databases often discuss promotion efforts, too.

Provides detailed U.S. media usage data (radio, publishing, and television).
Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
More info

TV Dimensions 2009
Reference HE8700.8 T917

An excellent source of television statistics and analysis of viewership patterns.
Covers on-air broadcasting, cable, network television, syndication, and video.
Contents: I. Basics; II. TV Viewing Patterns; III. Cable; IV Out-of-Home/Home Video & Solitary Viewers; V. Heavy & Light Viewers; VI. Reach & Frequency; VII. Programming Appeals; VIII. Viewer Attention & Involvement Patterns; IX. Commercial Impact; X. Resources.

SRDS TV & Cable Source
Reference HF5905.S745

Provides television and cable market profiles (including demographics, sales rankings, cost per point levels, and local TV stations and cable systems), market rankings, a glossary of spot TV and cable terminology, and more.

Broadcasting and Cable Yearbook
Reference HE8689 .B77

An annual publication covering the television, cable, satellite broadcasting, and radio industries in the United States and Canada.
Provides rankings, ownership details, media market sizes, and programming directories.

Television and Cable Factbook
Reference TK6540 .T453 2007

Stations volumes 1 & 2 includes a call letter directory, market & Nielsen rankings, and station directory (which provides technical information, personnel, audience numbers, and more).
Cable volumes 1 & 2 includes a cable systems directory; number of subscribers, stations available, equipment used, plant (infrastructure) statistics, personnel and owners, and subscriber fees are provided; cable statistics are listed in Section G.

Provides detailed U.S. media usage data (radio, publishing, and television).
Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
More info

Radio Dimensions 2005
Reference HF6146.R3 R33

Provides hard-to-find statistics and analysis.
Covers radio basics, audiences, reach and frequency patterns, costs-per-point by market, qualitative factors, and media comparisons.

Broadcasting and Cable Yearbook
Reference HE8689 .B77

An annual publication covering the television, cable, satellite broadcasting, and radio industries in the United States and Canada.
Provides rankings, ownership details, media market sizes, and programming directories.

Provides detailed U.S. media usage data (radio, publishing, and television).
Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
More info

Magazine Dimensions 2009
Reference HF6105.U5 M23

Provides hard-to-find statistics and analysis on readership, reader demographics and trends, reach, and psychographics.
Contents: I. General Dimensions; II. Magazine Audiences; III. Qualitative Factors; IV; Information Sources.

SRDS Consumer Magazine Advertising Source
Reference HF5905.S725

Editor & Publisher International Year Book
Reference PN4700 .E42

The annual "Encyclopedia of the Newspaper Industry".
It presents detailed information about newspapers.
Newspapers are listed alphabetically by state and city.
Entries include circulation figures, basic advertising rates, key personnel, and detailed production details.
It covers dailies and weeklies in the U.S., Canada, and other countries.

Consumer Use of the Internet & Mobile Web 2008
Reference HF5548.325 U6 C660

Provides demographic, spending, and usage data.
Covers online activities (ex. blogs, search, social networks), online entertainment (ex. music, radio, video), and online content (ex. sports, dating, gambling, travel).
Also covers mobile access and mobile applications.