Business Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Windows Messenger: smcramer@uncg.edu
a. Company directories for private companies.
- Coves 14 million U.S. businesses and associations.
- For most companies, it provides an address and phone number, SIC and NAICS codes, estimated sales, number of employees, credit rating, and more.
b. Company homepages
Often a good source for product descriptions.
- Greensboro Chamber of Commerce: member business directory
- Greensboro Merchants Association: membership directory
c. Articles about private companies
Unfortunately, there's no one database that includes articles from all local newspapers.
a. Directories
GuideStar: the National Database of Nonprofit Organizations
- Provides data from the IRS From 990 (required from all non-profits with $25,000 or more in gross receipts).
- Covers 850,000 organizations. Requires free registration.
- Coves 14 million U.S. businesses and associations.
b. Association homepages
c. Articles about local non-profits
- Lexis-Nexis Academic: Includes a few N.C. newspapers.
- All newspaper databases
a. Places to get preexisting reports (i.e. simple sources)
State & County Quick Facts for Greensboro
- Use for simple geographical look-ups.
- Includes 2000 Census data and American Community Survey (annual) data.
- The main portal to Census data.
- Provide tables, graphs, pie charts, and maps for all types of U.S. places.
- Provides ranking and downloading options.
b. Places to create your own reports (i.e. data sets)
- A database covering over 70,000 series, including many covering demographics.
- Provides ranking and downloading options.
- Provides detailed U.S. data as maps or reports.
- Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
- Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
American FactFinder: Data sets
- Covers demographic, social, and economic characteristics.
- The most detailed source for N.C. places.
- Provided by the State Data Center in Raleigh.
c. Places to get projections
CEDDS: The Complete Economic and Demographic Data Source
Reference HC101.C616 2007
- Provides demographic information for MSAs and counties covering 1970 to 2030.
- Covers population, employment, earnings, personal income, household income, and total retail sales, and more.
LINC and the Census also provide population prjections, but not all the other types of demographic data the CEDDS books provide.
- Provides 25 to 45-page US industry reports for all 5-digit NAICS codes (over 720 reports).
- Each report includes statistics, industry structure, product & customer segmentation, performance analysis, major players & market share, external drivers, 5-year forecasts with forecast analysis, and more.
- Reports are updated three or four times a year.
- Using NAICS codes, this site lists the types of companies active in a county, zip code, or metro area.
- Also covers number of employees and payrolls.
S&P's Industry Surveys (in Netadvantage)
- Includes the S&P Industry Surveys, which provides analysis, descriptions, and data on 52 industries.
- Also provides Global Industry Surveys for over 20 sectors in Europe and Asia.
- Updated twice a year.
MarketLine Business Information Center
- Provides 2,000 concise industry profiles, international in scope.
- Also provides 10,000 company profiles (many including a SWOT analysis).
RMA Annual Statement Studies: Financial Ratios Benchmarks
Ask for this at the Library's Reference Desk
- Provides 40 performance indicators for 340 products and services, organized by NAICS code.
- Provides five years of data.
- Available online via OneSource Global
- Select "International Businesses" in ReferenceUSA.
- Then search or browse for an industry.
- From the industry profile, look for the "RMA Industry Norms" link on the left.
Dun & Bradstreet Key Business Ratios
- Provides 14 financial ratios for 800 products and services, arranged by SIC code.
- Includes three years of data.
- Data can be exported into spreadsheet format.
- More info
Duns Industry Norms and Key Business Ratios
Ask for this at the Library's Reference Desk
- Provides 32 performance indicators for over 800 products and services, arranged by SIC code.
- Covers the most industries of any ratio source.
Almanac of Business and Industrial Financial Ratios
Reference HF5681.R25 T68
- The Almanac provides 50 performance indicators for 192 industries, organized by NAICS code.
- Provides the most ratios per industry of any ratio source.
Mintel Market Research Reports
- Provides fulltext market and consumer research reports, for many sectors.
- International in scope, but with emphasis on the U.S. and Europe.
- Most of the reports covers market drivers, market share, size, structure, segmentation, trends, consumer expenditure and spending patterns, psychographics, forecasts, and company and brand profiles.
Euromonitor Global Market Information Database
SimplyMap (10 concurrent users)
- Provides market reports and statistics on countries, companies, markets, and consumers from over 200 countries.
- Particularly strong for the apparel, retailing, food, drink, consumer electronics, toys, travel, and personal care products industries.
- A web-based mapping database for developing thematic maps and reports using thousands of demographic, business, and marketing data variables.
- Each user accesses SimplyMap through a "personal workspace"; you will need to create an account the first time you use the database.
- Covers census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
- Includes Mediamark Research (MRI) data, covering usage and consumption for thousands of products, including brand data, details of frequency of usage, and more.
- Data can be exported and maps can be printed.
- Provides full-text market research, analysis, and forecasts
- Covers five industries: e-commerce and technology, consumer goods, energy, finance, and healthcare.
