Save time, ask your business librarian!
Steve Cramer
336-256-0346
smcramer@uncg.edu
AIM & Google talk: stevebizlib
a. Places to get preexisting reports
State & County Quick Facts for Greensboro
- Use for simple geographical look-ups.
- Includes 2000 Census data and American Community Survey (annual) data.
- The main portal to Census data.
- Provide tables, graphs, pie charts, and maps for all types of U.S. places.
- Provides ranking and downloading options.
b. Places to create your own reports (i.e. data sets)
- A database covering over 25,000 series, including many covering demographics.
- Provides ranking and downloading options.
- Provides detailed U.S. data as maps or reports.
- Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
- Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
American FactFinder: Data sets
- Covers demographic, social, and economic characteristics.
- The most detailed source for N.C. places.
- Provided by the State Data Center in Raleigh.
c. Places to get projections
CEDDS: The Complete Economic and Demographic Data Source
Reference HC101.C616 2007
- Provides demographic information for MSAs and counties covering 1970 to 2030.
- Covers population, employment, earnings, personal income, household income, and total retail sales, and more.
LINC and the Census also provide population prjections, but not all the other types of demographic data the CEDDS books provide.
- Provides 25 to 45-page US industry reports for all 5-digit NAICS codes (over 720 reports).
- Each report includes statistics, industry structure, product & customer segmentation, performance analysis, major players & market share, external drivers, 5-year forecasts with forecast analysis, and more.
- Reports are updated three or four times a year.
- Using NAICS codes, this site lists the types of companies active in a county, zip code, or metro area.
- Also covers number of employees and payrolls.
S&P's Industry Surveys (in Netadvantage)
- Includes the S&P Industry Surveys, which provides analysis, descriptions, and data on 52 industries.
- Also provides Global Industry Surveys for over 20 sectors in Europe and Asia.
- Updated twice a year.
MarketLine Business Information Center
- Provides 2,000 concise industry profiles, international in scope.
- Also provides 10,000 company profiles (many including a SWOT analysis).
Mintel Market Research Reports
- Provides fulltext market and consumer research reports, for many sectors.
- International in scope, but with emphasis on the U.S. and Europe.
- Most of the reports covers market drivers, market share, size, structure, segmentation, trends, consumer expenditure and spending patterns, psychographics, forecasts, and company and brand profiles.
Euromonitor Global Market Information Database
SimplyMap (3 concurrent users)
- Provides market reports and statistics on countries, companies, markets, and consumers from over 200 countries.
- Particularly strong for the apparel, retailing, food, drink, consumer electronics, toys, travel, and personal care products industries.
- A web-based mapping database for developing thematic maps and reports using thousands of demographic, business, and marketing data variables.
- Each user accesses SimplyMap through a "personal workspace"; you will need to create an account the first time you use the database.
- Covers census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
- Includes Mediamark Research (MRI) data, covering usage and consumption for thousands of products, including brand data, details of frequency of usage, and more.
- Data can be exported and maps can be printed.
- SimplyMap Quick Reference (PDF, 600K)
- SimplyMap Variable List (PDF, 2,100K)
- Provides full-text market research, analysis, and forecasts
- Covers five industries: e-commerce and technology, consumer goods, energy, finance, and healthcare.
a. Basic data:
- The source for most U.S. consumer spending data.
- The Survey collects data on the "buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."
- The tables on the homepage provide the most detailed data from the CES site.
- Statistical Warehouse also covers this info, but adds ranking and downloading options.
b. More detailed data:
- Covers U.S. population, age, race and ethnicity, income, housing, employment characteristics, and consumer expeditures.
- Provides data for census block-groups, census tracts, zip codes, cities, urban areas, counties, and states, as well as custom radiuses defined by the user.
- Areas can be compared and ranked.
- Provide tables, graphs, pie charts, and maps, which can be can be downloaded into Excel, Word, or Adobe Acrobat Reader.
- More info
SimplyMap (5 concurrent users)
- Provides detailed U.S. spending data for 550 products and services.
- Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
- Covers the near-present as well as 5-year projection.
- Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
- More info
- Provides over 25,000 statistical data series on many topics, including consumer spending, population and demographics, economics, social indicators, and more.
- Covers the U.S., U.S. states, counties, cities, and other Census-designated places (more than 30,000 places total).
- Data can be ranked.
- Data can be downloaded into Excel, or formatted into a PDF file for printing.
Household Spending: Who Spends How Much on What
Reference HC110.C6 A670 2007
- A more detailed source for U.S. spending data.
- The data is organized by age, income, household type, race and Hispanic origin, and region.
- Covers apparel, entertainment, financial products and services, food and alcohol, gifts, health care, household operations, shelter and utilities, personal care, reading, education, and tobacco, and transportation.
Demographics USA, County Edition
Reference HF5438 .S870 2007
- Provides county-level data, with an emphasis on retail sales and spending power data.
- This book provides rankings by region, state, and MSA; demographic profiles; retail sales by store groups and merchandise lines; 5-year projections; consumer buying power by county; and establishment and employment data by county.
Best Customers: Demographics of Consumer Demand
Reference HC110.C6 B470 2005
- The companion book to "Household Spending."
- This book provides short profiles of spending patterns for hundreds of products and services
- Provides detailed financials and descriptions of 55,000 US & international public companies.
- Covers product, service, and business lines, sales by continents and product lines, balance sheets, income and cash flow statements, ratios, stock, bond, and earnings information, top shareholders, subsidiaries, board members, senior executives and their salaries, and merger and acquisitions.
- Data can be exporting into Excel
- Companies can be easily compared using the Peer Report and Peer Analysis tabs.
Mergent Horizon (5 concurrent users)
- Covers around 6,200 public companies (NYSE, NASDAQ, and AMEX companies) and hundreds of product and service sectors.
- Provides detailed hypertext product and service hierarchies for each company.
- Identifies competitors, customers, suppliers, and partners.
- Provides peer-group, competitive analysis, and merger and acquisition analysis tools.
- Includes detailed stock performance data.
- Provides enhanced data for health care, technology, media, and finance companies.
- Provides full text company, investment, and industry research from Standard & Poor's.
- For U.S. public companies, includes company profiles, stock reports, compitors, and basic financials.
- Also provides U.S. company income statements, balance sheets, ratios, and monthly stock data in Excel via "Compustat Excel Analytics," and the same for international companies via "Compustat International Fundamental Reports."
- Financial comparisons of competitors (U.S. and international) are also provided through the Compustat data.
MarketLine Business Information Center (Datamonitor)
- Provides 10,000 company profiles (many including a SWOT analysis).
- Covers companies from around the world.
- Also provides 2,000 industry profiles.
Business & Company Resource Center (2 concurrent users)
- A "one-stop shopping" database for company and business research.
- Provides brief information on 445,000 US and international companies.
- Provides reports on over 1,000 US and international industries.
- Covers associations, company financials, company histories and chronologies, company rankings, investment reports, market research reports, market share, products, suits, and claims.
Hoover's Company Records (via LexisNexis Academic)
- Look for the Hoover's link in the "Business Description" section of LexisNexis' company profiles.
- Hoovers provides several thousand profiles of public and private, U.S. and international companies.
- Provides executives, company description, history, NAICS and SIC codes, segemented sales data, and competitors.
- Disclosure, WorldScope, and U.S. Executive Compensation Database are also available from LexisNexis.
- An investment database for stocks and mutual funds.
- Covers all stocks on the NYSE, NASDAQ, and ASE, and 14,000 mutual funds.
- Povides analyst reports for 1,000 companies.
- Provides screeners, Morningstar Analyst Reports, the portfolio x-ray, and education tools.
Investext Plus (2 concurrent users)
- Provides full text investment reports and forecasts for more than 11,000 US and international companies and for many industries.
- Also available via OneSource Global (the international database in ReferenceUSA), but with fulltext searching and no concurrent user limits.
- Covers market statistics, analysis, trends, forecasts, and economic indicators.
- Sources include investment houses and brokerage firms from around the world, including Wachovia Securities, Bear Sterns, Credit Suisse, A.G. Edwards, Deutsche Bank Securties, and Prudential Equity Group.
