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  3. JOURNAL FINDER
  4. SUBJECT GUIDES
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The University Libraries

MBA 609: Management Communications

  1. Historical quotes
  2. Annual reports
  3. Focus on stock research:
    1. S&P and Morningstar
    2. Other analyst & finance databases
  4. Company, industry, & article databases
  5. Citation guides

Business Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Windows Messenger: smcramer@uncg.ed


1. Historical quotes

Yahoo! Finance Historical Quotes

Mergent Horizon (5 concurrent users)

 


Annual Reports2. Annual reports

What are these?

A public company sends its annual report to all its stockholders, but also makes the report available to the general public. Annual reports usually have two sections:

  1. An illustrated promotional section, typically written by the company's public relations department. This section "sells" the company as a good investment. It may describe with words and pictures their successful brands, major changes, new business strategies, market share, employees, and customers.
  2. A financial data section. Look in this section for the balance sheet and income statement. Unlike the 10-K report filed with the SEC, the financial data in annual reports is not audited by external auditors. Therefore a 10-K report is a more authoritative source for corporate financials.

How to find them?

Find the web site of the company. Most companies provide their most recent annual reports in PDF or HTML format. On the company homepage, look for a link labeled something like "For Investors," "Stockholder Info," or "Corporate Info."


3. Focus on stock research:

S&P and Morningstar

S&PMorningstar Library Database

Other finance & analyst databases

OsirisOsiris

Mergent HorizonMergent Horizon (5 concurrent users)


4. Company, industry, & article databases

Company Profiles

For public companies, these sources usually provide biographies of officers, detailed financial information, stock reports, news, analyses of business strategies and recent developments, and more.

Examples: MarketLine, Osiris, S&P NetAdvantage

Industry Analysis

To learn about the context of a company's work, and to compare a company to its competitors, use industry analyses. A complete industrial analysis usually includes a review of that industries' recent performance, its current status, and an outlook for the future. Many analyses include a combination of text and statistical data.

Examples: S&P NetAdvantage, MarketLine, IBIS

Articles from Magazines, Trade Journals, etc.

Articles from trade journals, business newspapers, and general business magazines are often the best sources of current information and analysis. They are an especially important source of information for private companies.

Examples: Business Source Premier, General OneFile


5. Citation guides


Steve Cramer
Business Librarian