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The University Libraries

ENT 300: Feasibility Analysis

  1. growing an idea Entrepreneurship databases:
    1. Competitors & Customers
    2. Target Markets
    3. Industry Profiles
    4. Finances
  2. NAICS codes
  3. Retailing research
  4. UNCG demographics

Business Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Text me: send a message to 265010 & start the message with stevebizlib.


B. NAICS codes

North American Industrial Classification System:

Examples of NAICS codes:

51 Information
513 Broadcasting and telecommunications
5133 Telecommunications
51332 Wireless telecommunications carriers (except satellite)
513322 Cell phones and cell phone service

So what? Well, NAICS make it easy to:

Finding an industry' NAICS number (search for the industry name):

Finding a company's NAICS numbers (search for the company name):


C. Retailing research

See Retail Industry Research for a full list of resources. Highlights:

CensusCensus Statistics (annual, monthly)

Annual Retail Trade Data
Covers sales, inventory, purchases, margins, and more, by NAICS code, since 1992.

Current Business Reports: Monthly Retail Trade
Provides the "Annual Benchmark Report for Retail Trade and Food Services." Covers 1992 to present.

Monthly Retail Trade and Food Services
Summarizes sales and inventory data by NAICS code. Covers 1992 to present.

County Business Patterns
Use to learn the number of companies by NAICS code in a state, zip  code, or MSA. Also provides the size of those companies by number of employees.

Economic Census

Conducted every five years (years ending in -2 and -7), the Economic Census provides more detailed geographical breakdowns and more detailed data, including:

2007 Economic Census

spendingRetail Spending

Consumer Expenditure Survey

Household Spending: Who Spends How Much on What
Reference HC110.C6 A670 2008

SimplyMap

Shopping Center Data

Dollars & Cents of Shopping Centers/the SCORE 2008
Reference HF5430.3 .U7 2008

 


D. UNCG demographics

UNCG logoUNCG Fact Book

Student Data Profile

Campus Surveys

Consumer spending on campus?

Local neighborhoods


Steve Cramer
Business Librarian