Entrepreneurship databases:
Business Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Text me: send a message to 265010 & start the message with stevebizlib.
North American Industrial Classification System:
Examples of NAICS codes:
51 Information
513 Broadcasting and telecommunications
5133 Telecommunications
51332 Wireless telecommunications carriers (except satellite)
513322 Cell phones and cell phone service
- Find competitors and customers (ex. using ReferenceUSA)
- Find industry reports (ex. IBIS);
- Benchmark finances (ex. financial ratios and the Economic Census);
- Analyze trade data, employment trends, etc.
Finding an industry' NAICS number (search for the industry name):
Finding a company's NAICS numbers (search for the company name):
See Retail Industry Research for a full list of resources. Highlights:
Annual Retail Trade Data
Covers sales, inventory, purchases, margins, and more, by NAICS code, since 1992.Current Business Reports: Monthly Retail Trade
Provides the "Annual Benchmark Report for Retail Trade and Food Services." Covers 1992 to present.Monthly Retail Trade and Food Services
Summarizes sales and inventory data by NAICS code. Covers 1992 to present.County Business Patterns
Use to learn the number of companies by NAICS code in a state, zip code, or MSA. Also provides the size of those companies by number of employees.
Conducted every five years (years ending in -2 and -7), the Economic Census provides more detailed geographical breakdowns and more detailed data, including:
- number of establishments
- number of employees
- payroll
- total sales
- sales by type of product in each NAICS code
- floor space by type of store
- Data from 2007 is slowly being released.
- Summary data on U.S. retailing is now available.
- More detailed data is coming...
Retail Spending
- From the Bureau of Labor Statistics.
- This is the source for most U.S. consumer spending data.
- The Survey collects data on the "buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."
- The tables provide the most detailed data.
- You can also generate your own customized reports.
Household Spending: Who Spends How Much on What
Reference HC110.C6 A670 2008
- Provides more detailed data than you can get from the Consumer Expenditure Survey.
- The data is organized by age, income, household type, race and Hispanic origin, and region.
- Covers spending overview, apparel, entertainment, financial products and services, food and alcohol, gifts, health care, household operations, shelter and utilities, personal care, reading, education, and tobacco, and transportation.
- Provides detailed U.S. spending data for 80 categories of apparel.
- Data can be displayed for census block-groups, census tracts, zip codes, cities, counties, states, and the entire United States.
- Covers the near-present as well as 5-year projection.
- Data can be displayed as a map or report, and downloaded as an image or spreadsheet.
- More info
Dollars & Cents of Shopping Centers/the SCORE 2008
Reference HF5430.3 .U7 2008
- Provides data on 5 different types of U.S. shopping centers and their tenants.
- For example, you can use it to learn the average size in square feet, sales per square feet, rent percentage, and total rent per square foot of women's ready to wear stores (national chain v. local chain v. independent) in regional shopping centers (one of the first types of shopping centers covered).
- The data is based on 20,000 stores representing 200 types of retailers. However, the identities of the centers and retailers are not disclosed.
Steve Cramer
Business Librarian