Bryan Graduate Student Orientation
August 23, 2008
Introduction & goals - Basic library services
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Off-campus access to e-resources
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- Article databases
- Journal Finder links within databases
- When to search Journal Finder directly
- Examples of other types of databases
- Companies
- Marketing
- etc. if we have time
- Library catalog & ebooks
MBA Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Windows Messenger: smcramer@uncg.edu
- About you
- About me
- Goals of this orientation:
- Describe the basic library services;
- Demonstrate off-campus access to e-resources;
- Explore the types of business databases provided by the library;
- Understand when to search an article database and when to search Journal Finder;
- Explore the library catalog and our e-books.
- For almost all library e-resources, there is no log-in when you are on-campus.
- The library uses an "EZproxy" server to provide off-campus access, so you just need to fill out this form when you see it:
- Usually, you only need to do that once per session (i.e. you can use multiple databases at one sitting without having to log-in each time).
- Troubleshooting Online Access FAQ (includes whom to call or email for help, if necessary)
1. Article databases
Example article database:
Business Source Premier (Ebsco)
- Our largest database for business articles.
- Provides thousands of journals, magazines, and newspapers.
- Also provides country economic reports from the Economist Intelligence Unit, Global Insight, ICON Group, and CountryWatch.
- Also provides company and industry reports from MarketLine/Datamonitor.
- Covers 1984-present, with earlier coverage for hundreds of top business journals.
- More info
Basic techniques for article searching:
Combine keywords with "AND"
ex: wal-mart AND market strategy
AND
|
|
Search for related terms with "OR"
ex: wal-mart OR sam's club
OR
|
Using parenthesis, you can use OR and AND at the same time.
ex: (wal-mart OR sam's club ) and sales
Truncate words that have various endings
ex: (wal-mart OR sams' club) and sales and Europe*
[Europe* would also search for "European"]
Journal Finder links in databases
- Below is an example from Business Source Premier
- Most other databases also provide a Journal Finder link, but that link may be called something else, like "Check for full text availability of this item."
When to search Journal Finder directly
- When you already know exactly what article you need, search Journal Finder directly (it's also on the library homepage).
- Journal Finder covers all 40,100 journals, magazines, and newspapers available online or in print through the library.
Exercise: Professor Allen tells you to read this article? Do we have it online? If so, from what source?
Berry, S. (1995). Automobile Prices in Market Equilibrium. Econometrica , 63, 841-890.
2. Examples of other types of databases
S&P NetAdvantage
- Provides full text company, investment, industry and economic research from Standard & Poor's.
- More info
Osiris
- Provides detailed financials and descriptions of 55,000 US & international public companies.
- Data can be exporting into Excel
- Companies can be easily compared using the Peer Report and Peer Analysis tabs.
- More info
ReferenceUSA
- Provides descriptions of 14 million U.S. companies.
- Complex searches, based on any combination of 27 values (location, SIC and NAICS codes, line of business keyword, sales, number of employees, etc.), are possible.
- Search results can be downloaded.
- More info
Business & Company Resource Center (2 concurrent users) 
- A "one-stop shopping" database for company and business research.
- Covers associations, company financials, company histories and chronologies, company rankings, investment reports, market research reports, market share, products, suits, and claims.
- More info
Morningstar
- An investment database for stocks and mutual funds.
- Covers all stocks on the NYSE, NASDAQ, and ASE, and 14,000 mutual funds.
- Provides screeners, Morningstar Analyst Reports, the portfolio x-ray, and education tools.
- More info
Best Practices
- Provides summaries (often quite detailed) of best practice research conducted for major corporations.
- Covers business operations, customer service, human resources, e-commerce, sales and marketing, and knowledge management.
- More info
Mintel Market Research Reports
Euromonitor Global Market Information Database
- Provides marketing statistics and reports on countries, companies, markets, and consumers from over 200 countries.
- Particularly strong for the clothing, retailing, food, drink, and personal care products industries.
- More info
- Commerial rates for Euromonitor reports
See the Databases homepage for a complete list.
- Available from the library homepage.
- Covers books, ebooks, the music collection, government documents, UNCG theses and dissertations, etc.
- Search for authors in "lastname firstname" order.
- Renew your books/check your account online.
- You can also request checked-out books online.
49,000 ebooks from NetLibrary
Online encyclopedias, too
Reference librarians: our goal is to make your life easier!
Citation guides:
NetLibrary is our main collection of copyrighted books online.
