• CAMPUS LINKS
  1. Inside UNCG
  2. Admissions
  3. Academics
  4. Libraries
  5. Administration
  6. Research & Centers
  7. International Programs
  8. Continuing Education & Outreach
  9. Technology
  10. Arts & Entertainment
  11. Employment
  12. Corporate Resources
  13. Giving to UNCG

1. Libraries Home Page
2. Ask Us!
3. Renew Items/My Account
4. Research Tutorial: Finding It!
5. Virtual Reference Shelf
6. About the Library
7. Library Depts. & Staff
8. Contact the Library
9. Hours
10. I.L.L. Request Forms

RCS 464: Multicultural & Multichannel Retailing

1. Spotlight on Euromonitor
2. County Reports & Economic Data
3. Thai Retailers
4. American Eagle
5. APA Citations

CARS Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Windows Messenger: smcramer@uncg.edu

A. Spotlight on Euromonitor

Euromonitor Global Market Information Database (GMID)

• Provides marketing data and reports on countries, companies, markets, and consumers from over 200 countries.
• Data can be sorted and downloaded in Microsoft Excel format.
• Includes four sections:
  1. Statistics: consumer lifestyles, retailing, consumer market sizes, and forecasts.
  2. Market Research: market analysis reports, major market profiles, consumer lifestyles, and the retailing industry.
  3. Companies and Shares: Profiles for with financial, market share, and brand information.
  4. Sources: the research sources used by EuroMonitor
• Help using this Database

One way to search GMID:

Examples of reports in Euromonitor:

• Retailing - Thailand
• Clothing and Footwear Specialist Retailers - Thailand
• Internet Retailing - Thailand
• Consumer Lifestyles – Thailand

Examples of Thai statistical series in Euromonitor:

• Consumer expenditure on clothing [and other products]
• Retail value of store-based retailing
• Population by 11 different age groups
• Household and per capita income
• Number of internet users

B. Country Reports & Economic Data

• Country Research for Business & Marketing
  • Includes EIU Country Commerce -- a great database for Groups 1, 2, & 4
• International Economic Indicators

But also search for articles from trade journals and newspapers:

• Business Source Premier
• General OneFile
• LexisNexis Academic

 

C. Thai Retailers

OneSource Global (ReferenceUSA-International)

• Covers 76 Thailand retail companies

Corporate Affilations

• Covers 61 Thailand retail companies

Osiris

• Covers 18 Thailand retail public companies

 

D. American Eagle

Core Databases

Visit the CARS databases page for the core public company databases.

• Hoover's (via LexisNexis Academic) and MarketLine provide useful profiles of AE.

Market Aspects of AE

• Many Mintel market research reports cover aspects of AE. (Mintel doesn't cover Thailand.)

Help with the SWOT

• Go through the 10-K's (the annual report SEC filing)
  • Pay special attention to the the "Management's Discussion" section that introduces the financials -- it will probably be the most useful part of the report.
• MarketLine provides a general SWOT analyses for AE.
• The "analysis research" (the investment essay) in Morningstar also covers elements of a SWOT
  • The stock report for AE in S&P NetAdvantage has less commentary than Moringstar but is also worth reading.
• But also search for articles from trade journals and newspapers
  • Search for the fullname: American Eagle Outfitters
  • Business Source Premier
  • General OneFile
  • LexisNexis Academic

E. APA Citations

• General APA Guide
• Citing Business Databases in APA Style