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The University Libraries

RCS 261: Introduction to Consumer Retailing:
Retailer Research -- Beyond the Basics

shopping

  1. Company research
  2. Industry reports
  3. Marketing reports
  4. Articles about retailers
  5. APA citations

CARS Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Text me: send a message to 265010 & start the message with stevebizlib.


1. Company research

See the CRS 231 research guide for an intro to company research.

Recommended databases for company descriptions:

Use ReferenceUSA to identify local locations of a retailer.

Morningstar Library DatabaseUse Morningstar for critical commentary on major publicly-held retailers (the "Analyst Research" essays).


2. Industry reports

IBISIBIS Industry Market Research

S&P NetAdvantageS&P NetAdvantage: Industry Surveys


3. Marketing reports

mintelMintel

euromonitorEuromonitor Global Market Information Database


4. Articles about retailers

Business Source PremierBusiness Source Premier

General OneFile

Wall Street Journal (via ProQuest)

Basic techniques for article searching:

Combine keywords with "AND"
ex: retail* AND trends

AND
AND

 

Search for related terms with "OR"
ex: clothing OR apparel

OR
OR

Using parenthesis, you can use OR and AND at the same time.
ex: (clothing OR apparel) and trends

Truncate words that have various endings (put a * after the word-root).
ex: retail* would include retail, retails and retailing


5. APA citations

Citing Business Databases in APA Style

Guide to APA Reference Lists

Publication Manual of the American Psychological Association, 5th ed., 2001
APA Style Guide to Electronic References
, 2007


Ask US!

Steve Cramer
CARS Librarian