CRS 701:
Literature and Thought in CRS
- Databases, ejournals , Google Scholar

- Boolean & truncation
- Citation searching
- Dissertations
- Books beyond UNCG
- EndNote
- APA citations
CARS Librarian: Steve Cramer
smcramer@uncg.edu
336-256-0346
AIM & Google Talk: stevebizlib
Text me: send a message to 265010 & start the message with stevebizlib.
Learning goals for tonight:
- Understand and have some experience with the different types of tools for finding scholarly research.
- Be able to apply searching techniques like Boolean operators and truncation.
- Be able to form complex searches in order to effectively and efficiently search the literature.
- Understand the value of citation management software.
- Know how to perform basic citation searching.
1. Databases, ejournals, Google Scholar
Exploration & discussion: how are these tools different?
- Business Source Premier
- Science Direct
- Journal Finder
- Google Scholar
- SSRN: Social Science Research Network
Discussion: When might you want to begin a search with each one of those?
Exercise using Journal Finder database links
Search for this article title in BSP: "Relative status and interdependent effects in consumer behavior"
- Alternate title: "Multidimensional investigation of apparel retailing in India"
Big aggregators:
Ebsco
Gale/Infotrac
ProQuest
Thomson
Big ejournal Packages:
2. Boolean & truncation
Basic techniques for article searching:
Combine keywords with "AND"
ex: clothing AND culture
AND
|
|
Search for related terms with "OR"
ex: clothing OR apparel

OR
|
Using parenthesis, you can use OR and AND at the same time.
ex: (clothing OR apparel) and culture
Truncate words that have various endings (put a * after the word-root).
ex: retail* would include retail, retails and retailing
Group exercise: Now turn these topics into keyword searches using Business Source Premier:
- the possible influence of gender, ethnicity, and age on giving clothes as gifts
- Russian consumer behavior on the buying of clothing
- women's experiences in the body modification industry
Solo exercise: working on your own topic (handout)
3. Citation searching
What's the point?
- Counting & tracking citations is a standard way for natural and social scientists to measure the influence and impact of a research article.
- It's the scholarly equivalent of Google's page rank algorithm.
- Many academic units (including the School of HES) use citation counts as a factor in hiring and tenure decisions.
- Citation counts are also used to establish journal impact factors (available from the Journal Citation Reports database).
- ISI (now Thomson Scientific) established this type of data with its Social Science Citation Index and Science Citation Index.
What's in it for you:
- Learn how many times an article has been cited.
- Learn what articles have cited a certain article ("citation searching"), weather or not that cited article is indexed by Web of Science.
Web of Science (Social Science Citation Index/Web of Knowledge)
- Indexes over 2,200 social science journals, including marketing, management, and psychology journals.
- But does not cover the core CARS-related journals well at all.
- Also provides access to cited references.
- Covers 1955-present.
- Works well with EndNote and EndNoteWeb.
- More info
Business Source Premier
- Provides citation searching for over 1,200 business journals, many of which are not covered by Web of Science.
- Note the "Cited References" link on the right.
- More info
Exercise: search Web of Science for your general research topic. Identify the most cited articles.
Dissertations & Theses@UNCG (ProQuest)
- Provides the full text of UNCG dissertations published from 1997 to the present, and theses from 2005 to the present.
- Provides abstracts of dissertations from 1980 and 1996.
- Use the advanced search to limit a search by academic department, advisor, etc.
- (An advisor, school, or department's name may have variant entries. Shop around.)
Dissertation Abstracts (FirstSearch)
- Indexes dissertations accepted at accredited US institutions since 1861.
- Includes abstracts for dissertations since July 1980.
- Selectively covers dissertations from Canada, the United Kingdom, and a few other countries.
- Also indexes masters theses, with abstracts for theses since 1988.
- Like most academic libraries, UNCG owns few dissertations and theses completed at other institutions.
- If you need such a dissertation or thesis, use Inter-Library Loan.
5. Books beyond UNCG
WorldCat (FirstSearch)
- Describes books, dissertations, recordings, films, maps, music, and manuscripts held in libraries all over the world.
- I.E. a "union catalog."
- Shows you what libraries own something.
- Covers over 95 million items.
- Use InterLibrary Loan to request books we don't have.
Center for Research Libraries
- A consortium of research libraries that "preserves newspapers, journals, documents, archives and other
traditional and digital resources for research and teaching."
- Their materials are available to us through InterLibrary Loan.
- Focuses on traditional humanities and social sciences.
6. EndNote: store, manage, share, & export your citations
EndNote Guide
- Endnote manages your personal references and creates bibliographies in most any style (including hundreds of different journal styles).
- You can also save fulltext articles and attach PDF files to citations.
- Available as desktop-software (30 simultaneous-use licenses on the campus network) and as EndNote Web.
- Also has a Cite While You Write plug-in for MS Word.
EndNote training on Feb. 11.
- A trainer from Thomson (the EndNote vendor) will be covering three training topics in Bryan 221 on Feb. 11.
- Sign-ups
- But I'm happy to provide one-on-one training, too. Just ask.
7. APA Citations
Citing Business Databases in APA Style
- Most of these suggestions are my interpretations of APA standards.
- But the examples for article databases like Business Source Premier are straight-forward.
Guide to APA Reference Lists
- The library's general guide.
Publication Manual of the American Psychological Association, 5th ed., 2001
APA Style Guide to Electronic References, 2007
- Available from the library's Reference Desk.
- But as Ph.D students you should probably buy your own copy.
